“Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.”

“Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.”

“Advertising is the greatest art form of the 20th century.”

“Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.”

“I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.”

“Ads are the cave art of the twentieth century.”

“Art is anything you can get away with.”

“The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.”

“Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.”

“The car has become the carapace, the protective and aggressive shell, of urban and suburban man.”

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”

“The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.”